Sber OSAGO

As always, since the beginning of production we pay close attention to animation, as it serves as the foundation of our upcoming video. We've not only meticulously planned camera movements and object animations but also aimed to present this very first production stage result in a beautiful and stylish manner.

When working on the look development, we decided to try something different from Sber's usual bright theme and introduced an option in a darker style. This decision payed out — eventually it was the dark version of the packshot that was chosen to become a foundation for the entire video.

In addition to the Full CG video, we took part in creating graphics for the live-action commercial. The video is shot in a light, humorous manner, and our task was to design graphic intro and outro in the same stylistic approach as the Full CG video. And, of course, to create a gigantic flying phone.

Another part of the advertising campaign involved creating a key visual for use in various promotional purposes. We came up with numerous ideas, and after careful consideration, one was chosen. We then refined and developed it into a full-color high-resolution image.