Expected Goals (XG) is a new trend and a new word in sports betting, it is the sum of the probabilities of goalscoring chances. This value can be used to make more reasonable and more effective bets. Winline was the first to implement this feature in their app. And our studio has made a wonderful Full CG commercial about it! Enjoy it!
For this project we opted to start not just with a formal linear storyboard, but chose to create draft styleframes with basic tone. This decision helped us to illustrate not just the specific actions and events in the shots, but also develop the atmosphere and mood of the upcoming commercial on the very first stages of our work
Animatic serves as the foundation and basis of the future video, that's why we are usually working meticulously on it until the story unfolds in the most understandable yet spectacular way. And to make the narrative dynamic and soft at the same time, we decided to make this video in 50fps
The result video turned out as we had planned: cheerful and slightly audacious, adorned with elements of flair and burlesque. This is precisely how we envisioned the sensational debut of the new "player" in the arena of sports betting!
CREATIVE DIRECTORAlexey Dimkov
EXECUTIVE PRODUCERTimofey Penkov
CHIEF TECHNICAL OFFICERDmitrii Dolgikh
DOBRO TEAMAnton Verevkin, Kirill Vygranenko, Maksim Mikhaylov, Marina Pustovaya, Alexander Guryev, Arthur Terletsky, Anna Pozdeeva, Elena Rasokhina, Alexandr Tokar, Aleksey Konovalov, Georgii Mamatov, Eugene Shestopalov, Irina Kovtoon, Tatiana Kazakova, Dmitriy Smirnov, Maksiuta Dmitriy, Yuri Snytko, Sergey Kruppa, Pavel Izotov, Igor Dyomeen, Anton Pashkanis, Alex Padernev, Egor Lavlinsky, Aleksandr Statkevich, Anton Mishenin
IT SUPPORTAlexander Sadkov, Vadim Dobrazhan