Sber Credit Potential
The credit potential in SberBank Online is another new innovative product from Sber. It's "the best retail financial product" according to the Retail Finance Awards 2022. The task of our studio was to use expressive metaphors to simply and clearly visualize it
STORYBOARD
This time we decided not to go the usual way: we started doing the storyboard immediately in a 3D program, so as a result, we not only received a storyboard approved with the client, but also instantly a set of ready master scenes. This approach greatly simplified the production process for us, and made the result more predictable
WORK IN PROGRESS
This approach also allowed us to quickly sort through the options, and without much regret throw in the bin those options that, for whatever reason, did not suit the client
STYLEFRAMES
Subsequently, based on our 3D storyboards, we made full-fledged production-quality styleframes, paying attention to all the nuances and the smallest details, as always
CREATIVE DIRECTORAlexey Dimkov
EXECUTIVE PRODUCERTimofey Penkov
CHIEF TECHNICAL OFFICERDmitrii Dolgikh
PRODUCERNina Germanenko
ART-DIRECTORYaroslav Varenik
CREATIVE PRODUCERNatasha Sorokina
DOBRO TEAMAlexander Zhilkin, Aslan Dzhantemirov, Ivan Semenov, Vadim Rzhavin, Alexandra Gulynina, Eldar Osmonov, Alexander Stanogin
SPECIAL THANKS TODanila Lyamin
IT SUPPORTAlexander Sadkov, Vadim Dobrazhan
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