Free Credit Card
"Tinkoff Bank introduces a limited edition free credit card. The design features various corners of Russian nature with images of rare animals. We brought these illustrations to life, creating a serene and enchanting Full CG promotional video featuring these unique animals. We wish you a pleasant watch!
PRESHOOT AND ANIMATIC
This time we began with a 'preshoot'— a roughly shot video with a smartphone. The result always looks a bit ridiculous, but actually, based on our experience, a preshoot is a very powerful useful tool. Having it from the very beginning of full production cycle, enormously simplifies the production of animatic — the next step of our cg pipeline.
As we started working on animatic, we also initiated the development of animals, considering their overall shapes, sizes, and dimensions, and progressing to the final detailing and stylization to match "low-poly" look. Our goal was to ensure that our animals closely resembled the illustrations on the credit cards generously provided by the Tinkoff team.
Basic shapes of the animals
Eventually we managed to closely match the original design of the animals on the Tinkoff cards by combining shading parameters and textures. The nuanced detail of the frosty breath brought a light of life to out tiger.
Since the stylized world's final appearance wasn't initially clear, we experimented not only with shading and lighting but also with color correction and compositing to find the most visually appealing look for the future video.
CREATIVE DIRECTORAlexey Dimkov
EXECUTIVE PRODUCERTimofey Penkov
CHIEF TECHNICAL OFFICERDmitrii Dolgikh
DOBRO TEAMAnna Pozdeeva, Alexander Semenov, Anna Deany, Elena Rasokhina, Alexander Alferev, Aslan Dzhantemirov, Asya Indrali, Nikita Semenov, Denis Kruglov, Marina Pustovaya, Sergey Gorozhantsev, Alexander Guryev, Alexey Kalinin, Max Khorokhordin, Maxim Pashkin, Ilya Trusov, Maria Vishnevskaya, Maksim Mikhaylov, Eldar Osmonov, Alexander Stanogin
SPECIAL THANKS TOAnna Pavlova, Ilya Zinchenko, Mikhail Abramov, Svetlana Mamchur, Alexey Duryagin
IT SUPPORTAlexander Sadkov, Vadim Dobrazhan