Smart weeks. Season of renovation
Smart Weeks - Renovation Season is an promotional campaign telling about the benefit of using Sovcombank's Halva card through the words of the wonderful celebrity Elena Podkaminskaya. And our studio complemented this campaign with a fabulous light and cheerful CG
On this project, we went straight into creating styleframes of key elements of the video, such as the calendar, to get a feel for how it would look in the final video before the animatic production even started. We had the opportunity to try using different amounts of decorative elements to figure out how the shot looks better and the idea works.
Simultaneously with the calendar, we worked on the sketch of the first, establishing shot. We had to come up with a three-dimensional typographic composition surrounded by thematic objects connected in meaning with the key idea of the commercial - repair goods.
Even before we started shooting, we had a previs ready, in which we thought through all the basic camera movements and editing. This previs formed the basis of the shooting process and made it predictable and significantly simplified further work.
CREATIVE DIRECTORAlexey Dimkov
EXECUTIVE PRODUCERTimofey Penkov
CHIEF TECHNICAL OFFICERDmitrii Dolgikh
DOBRO TEAMAslan Dzhantemirov, Alexander Zhilkin, Stanislav Rykhlikov, Arina Abdrakhmanova, Erik Mnatsakanyan, Ivan Semenov, Denis Kruglov, Maxim Mikhaylov, Alexey Kalinin, Anton Paskal, Dmitry Olunin, Maxim Svekolsky, Timur Teregulov, Asya Indralieva, Polina Lazareva
SPECIAL THANKS TOAlexey Yakush, Yury Korshunov, Alexander Nasvay, Sergey Pripachkin, Maxim Boyko
IT SUPPORTAlexander Sadkov, Vadim Dobrazhan