T2 Cinema

Three online movie theaters and the largest selection of content in one subscription! MiXX provides subscribers with access to a vast library of 26 thousand movies and TV series, which was the starting point for the creative concept of the campaign

ClientT2
AgencyMcCann
ProductionBallpark
SectorCommercials

AI Backgrounds

BACKGROUNDS

For us, this project was particularly noteworthy because we used neural networks not only at the preproduction stage (creative searches and references), but the full-fledged use of neural networks took place here in the creation of the final product.

For example, all the backgrounds for the boss were generated and animated later with the help of artificial intelligence

AI Boss

Boss

The most exciting part of the work was, of course, the creation of additional images for Boss, who could not be filmed. This required quite a lot of visual material: we trained a neural network on the actor's photos and generated several thousand images of the Boss in various cinematic hypostases.

From this array, we selected the most expressive and realistic images - and then brought them to life with the help of neural networks.

Compose

And lastly - a small breakdown of the application show, in which we demonstrate our favorite genre - the invisible composite. In such tasks, as you know, the best composite is the one that is not visible in the final frame. So we are pleased to show you how masterfully we managed it. Enjoy the show!

CREATIVE DIRECTORAlexey Dimkov

EXECUTIVE PRODUCERTimofey Penkov

CHIEF TECHNICAL OFFICERDmitrii Dolgikh

PRODUCERNina Germanenko

DOBRO TEAMVladislav Parfentiev, Sergey Gorozhanzev, Eldar Osmonov, Aslan Djantemirov, Andrey Babaev, Denis Kryglov, Alexandr Guriev, Maxim Pashkin, Artur Terletskiy, Alex Stanogin, Arina Abdrakhmanova

SPECIAL THANKS TONikita Gyliaev, Daria Petrova, Alex Kucherov, Juriy Korshunov

IT SUPPORTAlexander Sadkov, Vadim Dobrazhan

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