Winline Betrace
Commercial for Winline
"Bet Race" is a new product from Winline. Inspired by the metaphor of racing, we created a futuristic race track and compared smartphones to racing cars
CONCEPT ART
The main creative task was to design an image of a tournament participant in a way that combined features of both a mobile phone and a racing car. In our initial experiments, we placed greater emphasis and shifted the focus toward the car aspect
STYLE FRAMES
Ultimately, we shifted the car imagery to the background, placing the main emphasis on the phone with the app interface, as this is more in line with the marketing goals of the campaign
ANIMATIC
During concept creation process, we began developing an animatic, where we refined key camera movements and editing. The animatic serves as the basis for the upcoming video,and we pay a lot of attention to refining it so that the story is presented as clear and effective as possible
CREATIVE DIRECTORAlexey Dimkov
EXECUTIVE PRODUCERTimofey Penkov
CHIEF TECHNICAL OFFICERDmitrii Dolgikh
PRODUCERArina Luss
ART-DIRECTORNikolay Gladyshev
DOBRO TEAMNatasha Sorokina, Aslan Dzhantemirov, Ivan Semenov, Nikita Semenov, Vladislav Lagunov, Denis Ryabov, Alexander Semenov, Maxim Mikhaylov, Alexey Kalinin, Alexander Zhilkin, Maxim Hordin, Maxim Pashkin, Denis Kruglov, Alexander Guryev, Sergey Gorozhantsev, Ilya Trusov, Alexander Stanogin, Eldar Osmonov
SPECIAL THANKS TOArthur Nalobin, Danila Lyamin
IT SUPPORTAlexander Sadkov, Vadim Dobrazhan
Explore next
Rostelecom Football
Unlimited Internet Connection Campaign
